Provide Educational Info to Build Trust with Prospects

According to Innovators Forum guest blogger Susan Fantle: Along with today’s many discussions about social media, there is a lot of talk about “content” and the critical role it plays in B2B marketing. Content is free information that business marketers offer to prospective customers to generate qualified leads that can, hopefully, be turned into future …

How To Combine Offline and Online Networking Effectively

There‚Äôs been a debate brewing around the net as to whether using sites like Facebook and Twitter is more effective than good ol face to face, belly to belly networking. To me, the debate is as silly as saying whether a ground game or a passing game is more important in football. The team with …