Do You Have a Relationship Marketing System?

If you answered yes to having a relationship marketing system, I bet you are loving every minute that you invest in networking.  If you answered no, I bet you are overwhelmed with all of the networking options coming at you, how much time you have invested, and the lack of results coming in.


There are so many options to network that you could literally spend your entire work week networking, solely networking.  This is why it is so important to stay consistent and develop a monthly system for your networking.


Here is an example and a great system to take and run with:


1.  Become a leader within a specific networking event – Rainmakers has many of these events and I suggest you work your way into leadership with an event that fits for you.  There are two reasons why becoming a leader within a certain event will help you.

a.  You will commit to be there regularly.

b.  Everyone starts to know your name and all the great things about you and anyone you invite sees through third-party endorsement how popular and fantastic your business is.

c.  You leverage this event to save time by inviting people that you have been introduced to or met along the way to come to this event as a first step in meeting (versus doing a one-to-one meeting with each and every person you meet).  This tip alone will save most people ten hours a week (minimum).  Leverage the event to prequalify for one-to-one meetings.


2.  Get on a power circle (sometimes called a referral team) – Have regular monthly meetings with a group of people that call on the same client you do.  Produce results to grow each others business and build friendships.  Before you know it, you will be doing ride-alongs, open calendar, tag-teaming, joint calling days and lock-ins with each other and producing multiple referrals each month for one another.


3.  Have a “FAB 5″ – Have five strategic partners that you meet with on a one-to-one meeting basis (at least) each month.  Each and every one of these five people produce leads and connections each and every one-to-one meeting for you and you do the same for them.


Need help with this?  That’s why you bought a Rainmakers membership….we are experts at this stuff and ready to teach you what we know.  Contact for tips and strategies to put a relationship marketing system in place for you and your business.


Nikki Lewallen is the Vice President of Business Development for Rainmakers Marketing Group, and has spent over 10,000 hours mastering the art of generating revenue from relationships.  Learn more from Nikki live at Creating a Word of Mouth Marketing Machine.

Do You Have a Relationship Marketing System?

Published by Jamar Cobb-Dennard

Jamar Cobb-Dennard is the President of Rainmakers, and a business development, training, and leadership expert who creates rapid revenue growth for his clients. Throughout his Hall of Fame sales career, Jamar has produced giant revenue gains for Dale Carnegie Training, Vector Marketing Corporation, and Ryland Homes. Jamar is a fan of personal challenges, and has gone skydiving, white water rafting, walked on Fire with Tony Robbins, and crossed the North American continent by bicycle. Jamar is the author of, The Winning Mind, and has led multiple fundraisers that have raised almost $500,000 for not-for-profit organizations. Jamar was also the 2009 Rainmakers Rookie of the Year, and is a member of the Stanley K. Lacy Executive Leadership Series’ 35th class. Jamar can be reached at

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