by Alicia Rittenhouse on June 16, 2011 Non-geek Definition : Breaking a list into smaller pieces for the purpose of targeting recipients with specific characteristics or demographics. List segmentation is a proven strategy to use to improve your results and response for your email campaigns.
Uniqueness is now vital to the success of your brand.
This is part two of two in a series
The next two blog posts will be a series that will help make your emarketing campaign a little less confusing.