Recently, I added a quick response code, aka a QR code to my business card. You have probably seen these things and you might or might not know what the heck it is! Today, I’m going to explain the basics of what a QR code is and more importantly how it can help your business.
A QR code is simply a code that can be scanned on your cell phone to do a certain thing. The most common use of QR codes is to go to a website, but there are a few other uses that are outside the realm of this article. For now, let’s just focus on using QR codes with websites.
To read a QR code, you will need 2 things.
- A smart phone
- A QR code reader app installed on your phone.
If you’ve never scanned a QR code with your smart phone, its really easy. You simply hold the phone up to the QR code and scan it with the reader.
I’ve seen a few business owners attempt to use QR codes, but unfortunately, most of them really suck with their application. You really need to think about the message that you are trying to convey to your audience before using QR codes. Many business owners will send the viewer to the main page of their main, non mobile-enabled website. That’s the worst place of all to send a visitor. You will turn them off to your business faster than anything if you do this!
Here are some other tips for using QR codes the right way:
- Make sure the QR code in your ad is big enough. I’ve found many ads and business card with QR codes that my phone cannot read. It’s a total waste!
- Use a url shortener like bit.ly to shrink down your url before turning it into a QR code. It makes a big difference in readability.
- Make sure there is enough white space in your ad around the QR code so it will show up properly
- Test the code on many phones! I’ve seen some codes that work well on one phone and don’t work at all on another phone.
In most cases, the best use of QR codes is to link it to a page that offers something of value to the visitor in exchange for contact information. Make them opt in to get a free gift, free report or a coupon. They took the time to scan your code with their phone. Make it count!
QR codes are super easy to make. You just need to find a free QR code generator like the one at www.daytonseoservices.com/qr-code-generator/and enter your information. Then, just download the image to your computer and place it in your print advertisement.
If you need help or consulting with QR codes, or need a mobile enabled website, I’m here to help. Send me an email and I will be happy to assist you!