Getting a Better Response from Your Mailings

Since the great recession began in 2008, many marketers have been forced to get more bang for their marketing buck. Particularly, marketers that use direct mail as a marketing channel to reach their prospective customers now find themselves having to use more and more modern methods to elect a result from prospects. Here are a …

Meeting the Six Human Needs of Customers

According to the Innovators Forum guest blogger Marilyn Suttle: Since the start of mankind, self-help gurus have sought to define what makes human beings tick. I’m particularly struck with the list of “Six Human Needs” that Anthony Robbins discusses. Since customers are human beings too, I rewrote the six human needs specifically geared to customers. …

Small Business Success – 8 Ways to Be Accountable to Your Business

Small Business Success – 8 Ways to Be Accountable to Your Business By [http://ezinearticles.com/?expert=Sharon_Reus]Sharon Reus “I’ll send that proposal over this afternoon.” “Today I’ll make those calls to prospects I’ve been putting off.” “This week I’m going to get to the gym at least three times.” Whether it’s a commitment we’ve made to a client …

What to Do When You’re Paralyzed by Fear

What to Do When You’re Paralyzed by Fear By [http://ezinearticles.com/?expert=Allison_Babb]Allison Babb Over the last year, as business owners we’ve come through all types of ups and downs with our economic shifts. Times have changed for sure. Some businesses made it, others closed their doors for good. And still other business owners are hanging on at …